Internet Marketing

 

30 Credits

 

Program Objective

The objective is to train individuals to successfully enter the workforce as confident, skilled professionals that can make a positive impact on their community, by learning the most up-to-date techniques, with hands-on training in multimedia technology to keep up with the fast-changing technology world.

Program Description

This Certificate program introduces the learner to the foundation of traditional marketing tactics and how to apply them to a digital marketing strategy. The learner explores the traditional marketing fundamentals of product, pricing, promotion, and placement, along with an introduction to emerging strategies in social media marketing, creating an Internet marketing plan, development of an email campaign and writing effective campaign taglines for both traditional and digital marketing.

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Admissions

    Prospective students must comply with the following requirements to enroll:

  • Present a government issue with a valid picture ID.

  • Present a High School Diploma, GED, or proof of higher education.

  • In order to qualify for enrollment, a one-on-one appointment with one of the school admissions’ representatives is required. During the one-on-one appointment, the admission’s representative will provide advisement services to assist the student in planning and completing the program for enrollment.

  • Documentation from another country must be accompanied by the corresponding translation and evaluation by an approved agency or individual. For a listing of approved translators and evaluators visit the American Translators Association www.atanet.org or the National Association of Credential Evaluation Services www.naces.org

  • Applicants who are at least 16 but younger than 18 years of age may enroll under parental or legal guardian consent. A parent or legal guardian is required to sign the Enrollment Agreement.

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Breakdown of the Internet Marketing Program

  • INT101- Market Research Analyze -3 Hours
  • INT102- Internet Marketing Management -3 Hours
  • INT103- Advertising Sales Agent -3 Hours
  • INT104- Digital Public Relations -3 Hours
  • INT105- Social Media Platforms -3 Hours
  • INT106- Web Development -3 Hours
  • INT107- Internet Analytics -3 Hours
  • INT108- eCommerce -3 Hours
  • INT109- Digital Advertising -3 Hours
  • INT1010- Digital Marketing Regulations -3 Hours

Total Program Credit Hours – 30 Hours

Requst More Information

Tuition ($250.00 per clock-hour)
$7,500.00

Registration Fee
$150.00

Total
$7,650.00

Tuition ($250.00 per clock-hour)
Registration Fee
Total    

$7,500.00
$150.00
$7,650.00*

*Financial Assistance, Payment Plans and Scholarships Are Available To Those Who Qualify.

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McDougle Technical Institute is authorized by the State of Georgia Nonpublic Postsecondary Education Commission Certificate Number #8151.